Essay on Burger King Organizational Change - 859 Words

Burger King’s strategy is to dominate globally – goal- in the fast food market –scope - by having low cost and premium food items and efficiently producing them -competitive advantage (Mitchell). They believed that low prices would create a higher demand for their product - logic. Before they decided to restructure Burger King was structured traditionally with a full executive team, cubicles and daily cross-functional meetings. The company decided to change the architecture of their firm and use that to alter their company culture. They combined their global brand marketing department and their operations department. They believed that this would lead to â€Å"faster decision-making, increases regional accountability, and† would ensure†¦show more content†¦This being said, Burger King’s restructuring followed both theories of change – Theory O and Theory E. Theory O was more prevalent and a larger objective for Burger King, as the ke y goal was to develop organization capabilities and culture, which would ideally produce sustained high performance. One way they tried to accomplish this was by changing the desk layout, to make it simple and informal, with no dividers or ‘special’ offices. While Theory O was the key objective for Burger King, it cannot be ignored that they also used the Theory E approach, which is based more on results-driven actions and economic value. Burger King assumed this theory with their layoffs of several hundred employees. An issue Burger King faced was that there was a misfit between their competitive strategy and their architecture and culture. To correct this they fired 413 employees, Jose Tomas, head of human resources and communication, said, â€Å"‘the cuts were needed to boost Burger King’s performance.† â€Å"We want to drive efficiencies’† (McClatchy). They stopped trying to be edgy in their advertisements as it had not brought in new customers, and it did not suite a fast-food restaurant and had their TV commercials â€Å"focus single-mindedly on sights and sounds of the burger’s ingredients being washed and diced†, a marketing campaign more aligned with their strategy (Babej). They also decided to change the brightShow MoreRelatedI Have Chosen The Burger King Corporation.The Burger King1581 Words   |  7 PagesI have chosen the Burger King Corporation. The Burger King corporation main focus is on the customers they serve and the strategies t hey use to continue the growth and development of their company. Burger King uses the integrated cost leadership/Differentiation business strategy. Strategies in business are instrumental for the continued growth and expansion of a company. 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